Pakistan’s Year in Google Search: A Look Back at 2024 Trends
Cricket Dominates the Search Scene
As expected, cricket took center stage in Pakistan’s 2024 Google Search history. The ICC T20 World Cup generated massive interest, with searches peaking for the PSL 2024 schedules, matchups, and key players like Shoaib Malik and Sajid Khan. In addition, Arshad Nadeem’s Olympic gold medal win sparked widespread excitement, as it marked Pakistan’s first gold in nearly three decades, making it a top search topic.
Pakistani Celebrities and Media Personalities
This year saw a surge in searches for popular Pakistani TV stars like Sana Javed and Zoya Nasir. The rise of social media influencers like Hareem Shah and Minahil Malik also drew significant attention, highlighting the growing influence of digital personalities. Interestingly, even Indian tycoon Mukesh Ambani made an appearance in the search trends, reflecting the wide array of interests in the public sphere.
Entertainment: Dramas and Bollywood Buzz
Entertainment dominated the search trends, with Pakistani dramas like Ishq Murshid and Kabhi Main Kabhi Tum keeping viewers captivated, with searches for every new episode. Bollywood also held its grip on Pakistani audiences, with films such as Animal, Dunki, Bhool Bhulaiyaa 3, and Stree 2 topping the search charts. Additionally, the Bigg Boss 17 reality show and the much-anticipated Mirzapur season 3 kept fans eagerly looking for updates.
Food Trends: From Global Favorites to Local Delicacies
Foodies turned to Google for an array of recipes, from international favorites like banana bread and creamy pasta to beloved local dishes such as malpura and tawa kaleji. Quick bites like garlic bread and egg noodles also spiked in popularity, alongside seasonal drinks like peach iced tea, which became a go-to refreshment during the year.
Tech Trends: AI and Smartphones Lead the Charge
Technology searches were dominated by AI tools, with Gemini and Remaker AI gaining significant attention. On the smartphone front, users flocked to search for the latest models from brands like Infinix, Redmi, Vivo, and Apple, indicating a strong interest in staying up to date with the latest gadgets and technological innovations.
Rising “How To” Searches
Curiosity led to a wide variety of “how-to” searches, reflecting the public’s interests in practical matters. Top searches included finding polling stations (a reflection of the election year), learning how to make flowers last longer, and teaching kids to share. Some quirky and fun searches also emerged, such as how to make millions before grandma dies and how to watch the World Cup live.
A Blend of Tradition and Modern Technology
“This year’s Year in Search paints a picture of a Pakistan deeply connected to its traditions while eagerly embracing the digital age,” said Farhan Qureshi, Google’s Country Director for Pakistan. “From cricket to culinary trends, Bollywood to AI tools, Pakistanis are using Google to explore their passions, stay connected to their culture, and shape their future.”
