According to Alphabet CEO Sundar Pichai, Google is gearing up to transform its search engine once again in 2025. The changes are anticipated to make the platform smarter, more intuitive, and better equipped to handle complicated user queries. It will all be due to the company’s advancements in artificial intelligence (AI). At the 2024 New York Times DealBook Summit, Pichai underscored that Google Search will build on its AI-driven innovations, including tools like BERT, MUM, and Gemini. These technologies have improved Google search’s language understanding, multimodal capabilities, and user experience over the past few years. The upcoming updates will reportedly take these capabilities even further, concentrating on tackling more complex questions and providing highly accurate, context-aware results.
Google Search AI-Driven Major Haul Expected in 2025
Pichai highlighted Google’s mission to provide trustworthy and relevant information. In a congested information landscape, the search giant is working to help users find reliable content while maintaining simplicity and efficiency in search processes. The upcoming changes will deepen user trust in Google’s ability to filter and present correct information.
Pichai also discussed content licensing and fair use in the AI era. Google licenses data from platforms including Reddit, the Associated Press, and the New York Times. However, some creators feel that their contributions are undervalued in the AI-driven ecosystem. That’s why, Google is working on some future models where creators will be compensated for their content’s integration into AI systems, potentially creating a marketplace for AI-specific content.
The upcoming developments in Google Search are driven by AI innovation and ethical considerations. They highlight the company’s focus on staying ahead of user anticipations while addressing the growing challenges of information overload and fair compensation for content creators. With these shifts, 2025 will mark another turning point for the internet’s most dominant search engine.
